“At one point you hit an idea that everybody will burst out laughing, and than go: ‘This is terrible, we can’t do that’ That is the idea you have to do! The one that is so terrible that you can’t do it. That is often the one you have to do.”
In this video Andy Bichlbaum from the world-famous The Yes Men explains why you shouldn’t be afraid of companies taking vengeance when you make fun of them.
The Yes Men from the United States have already embarassed some major corporations with their anarchist and subversive activism. One of their creative methods of nonviolent resistance is to deliverately mislead the mainstream meadia. Group members like to adopt certain roles of representatives of international corporations and to caricature their goals in conferences exaggerating with their claims. They refer to this method as “identity correction”.